Beyond Bluewashing

Content Note: The following piece contains reference to mental illness and suicide

A fortnight ago, the Weekend Australian published a profile of Jeff Kennett so glowing you’d be forgiven for thinking he wrote it himself. The obsequious puff-piece gushed about the resigning chair of Beyondblue, citing the “indefatigable can-do spirit hard-wired in his soul” and painting him as a maverick saviour of the anguished and bereft.

The anguished and bereft might beg to differ. While there’s no doubt Beyondblue has done internationally groundbreaking work to destigmatise and alleviate mental illness in Australia, this is largely in spite, not because, of the organisation’s public face. As Kennett steps down after sixteen years with the charity, it’s only fair that we acknowledge his generous advocacy. But let’s also not forget the tireless work he’s done throughout his career to champion forces that contribute to and exacerbate mental illness on a mass scale.

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