The Gillette ad moved me. When the father runs from his barbecue to stop the boy getting bullied, I thought of my dad, who always greets me with a hug and says he loves me at the end of every call. The ad effectively illustrates the link between everyday sexism and systemic abuse. It shows ways cisgender men like me can make the world a little better for people who don’t have the unjust advantages I do. Above all, it’s a welcome sign that particular modes of toxic masculinity are becoming less socially acceptable.
But as progressive as the ad may be, it also poses questions. For instance, will the company that made this commercial do anything to address the pay gap between its boy child wage slaves and girl child wage slaves?