As the sky cracks and the earth burns, our hearts are afroth with Pokémon Go. I hate the sneering dismissal of pop culture – it’s elitist, patronising and hypocritical. But with a world in crisis from Baton Rouge to the South China Sea, it is important prioritise where we invest our attention and energy. And as I look at the the levels of interest different topics receive on social media, I can’t help but think that that something is amiss.
To take an example completely at random, the other day I posted a status to Facebook about the new British Prime Minister, Theresa May. It was a three word joke – “Yes We May.” Hardly the funniest thing ever written, though at the time I thought it was pretty sharp and accessible. Twenty four hours later, it only had one like. Now obviously I don’t care about how many likes my statuses get on Facebook, but doesn’t that say something interesting about the trivialisation of our cultural discourse? Here was a well-crafted nugget of timely political satire, and people were too busy catching Jigglypuffs to notice. Continue reading “Autopsy of an Unappreciated Joke”